I&E Real World Experiences
Lecturers: Michal Gilon-Yanai (MBA, MIT Sloan), Dr. Oren Zuckerman (PhD MIT Media Lab, Founder and Co-Director, IDC Media Innovation Lab) and Industry Leaders

I&E Real World Experiences is a year-long course that serves as an extended introduction to the I&E track including its goals, its resources and its affiliates. The course takes place once a month and includes creative miLAB workshops, meetings with and lectures by successful entrepreneurs, investors and other industry leaders, introductions to the program’s mentors and several off-campus visits.

Interaction Paradigms
Lecturer: Dr. Oren Zuckerman

In this course we discuss the revolution in Human Computer Interaction (HCI), from the early days of the personal computer, through the dominant GUI interaction model, and to the current era of mobile interaction, context-aware computing, Natural user Interfaces, and computation everywhere. We review key interaction models and innovative prototypes in the field, analyze the advantages and disadvantages of each, explore practical guidelines for the design of interactive experiences, and gain a better understanding of the interaction between people and digital devices. We also explore emerging trends in Human Computer Interaction research through the study of innovative prototypes that deepen and extend the relationship between the digital and the physical world, including Augmented Reality, Tangible Interfaces, Connected Devices, Embodiment, Human-Machine Team-Work, Brain-Computer Interfaces, and more.
Students that complete the course Interaction Paradigms become critical thinkers in the field of Human-Computer Interaction, are able to search, understand and review academic research in emerging fields that merge technology and human behavior, understand how HCI research connects with innovation in industry, and add this valuable competitive skill to their “innovator’s toolbox” for future use in real-world projects.

Design Thinking (using design processes for product innovation)
Lecturer: Alex Padwa (Founder of Padwa Design, Head of Industrial Design Department, Shenkar Institute of Design)

This course builds on the extensive knowledge developed within the design disciplines (e.g. Industrial Design, Graphic Design and more) and provides students with practical methods and tools to guide them through the product design process. “Design Thinking” as an approach and method was developed by the international design firm IDEO, is taught at Stanford’s forward-thinking D-School, and is widely used by design firms around the world. Key aspects of Design Thinking include user observations, brainstorming, scenario-building, prototyping, and more.

Creativity in Marketing
Lecturer: Prof. Jacob (Yanco) Goldenberg
This course is designed to teach students several systematic creative problem solving methodologies that complement other managerial tools acquired in undergraduate and graduate studies. These methodologies are appropriately implemented when a decision has been made to search for a creative solution. The course offers students the opportunity to learn how to solve problems, identify opportunities, and generate those elusive ideas that potentially generate enormous benefits to organizations with a very small investment. This course focuses on new product ideation and creative marketing actions, and also touches upon communications and dilemma resolution.

Business Communications
Lecturers: Michael Weitz and Abigail Tenembaum (Virtuozo)

This course is designed to equip students with writing and presentation skills that are critical in the process of creating new ventures, and for bringing new products to market. Innovators and Entrepreneurs must effectively communicate their mission and goals, new product ideas and selected business models from a very early stage in order to succeed. In this course they learn and practice writing, designing and delivering business presentations, as well as marketing communications reflecting their positioning, product benefits and unique value proposition.

Legal and Financing aspects of Entrepreneurship
Lecturers: Liat Aaronson (Executive Director of the Zell Entrepreneurship Program) and Dr. Ayal Shenhav

This course introduces students to the major legal issues that may confront an entrepreneur when starting a new business or a new venture within a growing business. The course focuses on the study and analysis of the legal constraints and risks associated with entrepreneurial activity, such as the proper form of incorporation, legal structuring of entrepreneurial transactions, including financing options and equity considerations and the governmental regulatory environment.

Product Innovation & Venture Creation
Lecturers: Dr. Oren Zuckerman, Michal Gilon-Yanai and Gal Bar-Dea (MBA, Columbia University, Co-Founder and CEO, Bink)

Product Innovation & Venture Creation is a real business and design challenge in which students learn and practice need identification and concept development while conducting market research, formulating a strategy and defining valid business models for their new products. This real-world innovation and entrepreneurship sprint is a cross platform project presented as a challenge by a leading company. The project usually focuses on a particular theme, for example:
The City of the Future
Playful Learning Experiences
Connected Devices and Reactive Spaces

Final Project
Lecturers: Dr. Oren Zuckerman, Michal Gilon-Yanai

In the final project, student teams create a novel product/service prototype and produce an accompanying business analysis. In their work on the project, students are expected to conduct thorough market research, product design and rapid prototyping, and to follow an iterative process of defining a valid business model that describes how the new product will be brought to market. Projects are developed with constant guidance from miLAB faculty and external industry mentors, following miLAB product design processes and the Lean Startup methodology.