Daylight is a location-based app, aimed at changing the user’s habits and lifestyle by raising awareness. This change is been done by sending the user adjusted notifications utilizing diverse information, for example: friends’ whereabouts, weather updates, health tips and fitness activities. This app encourages the user to get out from his “comfort zone” and “absorb” more “daylight” hours.
How does it works? In accordance to the user’s physical location, the app’s presents the user’s duration stay at home or outside. The user can set specific alert topics and frequency she wishes to receive. By setting a “personal goal”, (this means- how long the user want to “absorb” “daylight hours” per day), the user is challenged against his “daylight” friends. Thus, this app emphasizes the strength of a healthier and more activate collective group.