Edik leads the AutoCAD Mobile group at Autodesk Tel Aviv, responsible to deliver best-in-class mobile product that will successfully mix the modern and cutting edge with the 35 years of classic AutoCAD.

Edik holds a B.Sc in Math and Computer Science from the Tel Aviv University and an MBA from the IDC. With more than 10 years of product management experience in companies of all shapes and sizes, from small startups to huge corporates, he is now ready to admit that there’s no one definition of what product management is and what is the best way to conduct it.

Although data is what Edik believes in the most, his motto is “Don’t be data-driven, be data-informed. Well-informed people, not data, should be making your decisions.”