Iddo acts as CTO & Creative Technologist for the Media Innovation Lab research team. He leads the development work of the labs’ projects and is responsible for hardware, materials, design and prototyping.

His personal research focuses on enhancing natural HCI using smart materials and biology.

Iddo holds a B.Sc. from Tel Aviv University in Electrical and Electronics Engineering.
He spent five years in the development team for Intel Core prior to pursuing a double master’s MA/MSc in Innovation Design Engineering (IDE) at the Royal College of Art and Imperial College, London. Following his studies and prior to joining the lab, Iddo co-founded Walk With Path, a healthcare wearables startup.

Iddo’s work has been exhibited among other places in the London Design Festival, Axis Gallery in Tokyo, London Science Museum and London Design Museum.