Michal is the director of IDC’s Global MBA Innovation & Entrepreneurship track.She holds a Master’s degree in Social Psychology and a B.A. in Psychology, Sociology and Anthropology  (Magna cum Laude) from the Hebrew University in Jerusalem.Previously, she worked in various position at SIT- Systematic Inventive Thinking™, an international consultancy that uses its proprietary method to help organizations in generating and implementing innovative ideas. Her work focused mainly on online marketing, innovation research and knowledge management. Michal’s main interests lie in the ideation process and methodologies and she is in the constant look out for innovative ideas with social impact.

Prior to her roles at SIT Michal established and managed the content group at Zapper Technologies, a startup that used natural language processing in order to better the quality of search engines performance.