I help companies to identify their users’ needs and serve these needs with great UX! www.uxd.co.il

Focused on complex systems and on meaningful products. Main fields: medicine, telecom, finance, intelligence, C4I, sophisticated mobile apps and cross platform strategy.

I’m a problem solver, specialist in User eXperience and in digital products’ design with a Masters degree in Cognitive Engineering. I’m enthusiastic to take part in projects that face new challenges and to find the right balance between creativity, innovation and cool-interaction to standards and conventions that let users stay at their ‘comfort zone’. I’m a constructive criticizer – you‘ll always know what I think and together we will improve your product!

In the last 15 years I’ve been deeply involved in the UX design of products that were targeted for many different types of users and platforms – from complex systems to consumers’ apps. I can lead or support projects from the early inventive stages of requirement analysis, throughout the process of concept design, detailed interaction design and also guided the phases of graphic design and coding of the product.